A Career on the ‘Cutting Edge’
When Cutting Edge director Dan stood foot in the iconic super-club Sundissential in Leeds in 2001 at the tender age of 17, he knew his direction in life. The hard house institution had wet his entrepreneurial taste buds and inspired him to put his passion for music and clubbing into his first business venture.
Organising club nights was more about the love of the music than a money making business venture. That being said, the organisation which included finding suitable venues, booking DJs, organising artwork and print materials, and then going out and actually marketing the events all gave Dan a base of business skills and work which he would carry through his entrepreneurial journey.
For the next 15 years Dan organised some of the biggest and longest standing club nights in Doncaster including Spank’d at Spider’s Web, Detox at Baileys, House Arrest at The Boiler Rooms, Vibe at The Priory, WRONG at Toast and Debonair in Bawtry, making him one of the most consistent and successful club promoters in the town.
From his own admittance, Dan didn’t excel at school. He left at 17 with a mediocre set of grades. He was, however, always interested in art. This became more apparent when he took the initiative to invest in the Photoshop design software and teach himself graphic design. He figured he’d save on costs and learn to do it himself. Before long he was designing professional looking work for his club nights. This gave a great foundation before offering the service to paying customers.
Dan’s mind-set throughout his career has always been to be at the cutting edge of everything he does which is a testament to his success and keeping one step ahead of the competition. This was naturally the inspiration to the company name. Whether it be the DJs he booked, the methods used to market the events or the acts sourced to feature at his events, (which included sax, trumpet, flute, percussion and keyboard) being at the cutting edge was always at the forefront of his mind.