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Instagram Expands Shoppable Organic Posts to UK


Last year, Instagram launched shoppable organic posts for businesses in the US, giving brands the ability to add e-commerce links within their Instagram organic posts.

Today, the Facebook-owned photo and video app is expanding its shoppable experience for brands to eight more countries: the UK, France, Italy, Germany, Australia, Brazil, Canada and Spain.

“With easy access to pricing and product details, shoppers can tap on a tagged post within their feeds or through the shop button on a business’s profile to take the next steps to learn more,” says Instagram.

According to the company, about half of its daily active users in the US follow a shopping business account, and more than 200 million users visit one or more Instagram business profiles daily.