Facebook Releases New Research for Bars & Restaurants on Opportunities to Target Birthday Planne
Birthdays are key events for bars, venues and restaurants, for both the celebrating individual and their friends. As such, it makes sense to try and target ad campaigns based on birthdays, which is why Facebook introduced birthday targeting.
You can use birthday targeting within the 'Detailed Targeting' element of your ads creation process - using the term 'Birthday' will bring up specific month options.
You can break them down further with additional qualifiers - here's the listing of available options for 'Upcoming birthday'.