Birthdays are key events for bars, venues and restaurants, for both the celebrating individual and their friends. As such, it makes sense to try and target ad campaigns based on birthdays, which is why Facebook introduced birthday targeting.
You can use birthday targeting within the 'Detailed Targeting' element of your ads creation process - using the term 'Birthday' will bring up specific month options.
You can break them down further with additional qualifiers - here's the listing of available options for 'Upcoming birthday'.
As you can see, you can not only target the individuals celebrating, but their friends.
But when's the best time to reach these people to tap into birthday shopping behaviors? Facebook has released a new research report which looks at the detail as part of their 'Moments that Matter' series.
First, Facebook looked at planning around birthdays - according to Facebook's research , birthday event creation starts around 14 days out from a person's birthday with the peak happening four or five days before the actual day.
So the moral of the story is that there is a lot of money to be made in the bar and restaurant trade from birthdays. And now with these Facebook ninja tricks, we can target people organising birthday events with value added incentives to come and party or eat at your venues potentially earning lots of new business.
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