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How to Beat Facebook's Jan 2018 Algorithm Change


Facebook has deprioritised business and media content in the newsfeed to add a renewed importance to the family and friend posts that originally helped build the social network. Publishers dependent on Facebook for traffic will need to reassess their strategy. Mark Zuckerberg announced a major overhaul of Facebook’s News Feed algorithm that would prioritise “meaningful social interactions” over “relevant content” on Thursday, one week after he pledged to spend 2018 “making sure that time spent on Facebook is time well spent”.

He said, “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” CEO Mark Zuckerberg explained in a post on Thursday.

Then he added something else surprising: Facebook expects the change will mean that people will spend less time using the service.

“Now, I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” he wrote. “But I also expect the time you do spend on Facebook will be more valuable.”

"We will also prioritise posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.

We will also prioritize posts from friends and family over public content, consistent with our News Feed values."