What are Facebook’s most recent, most engaging posts?
To answer this question, BuzzSumo analyzed more than 800 million posts from 2016. They looked at overall engagement, and at shares, likes and comments separately.
Here are their findings:
Questions, images, and videos were more engaging than all other post types. Videos were most likely to be shared.
The best day of the week for engagement was Sunday.
Post engagement was higher whenever there was a lower volume of public posts in the news feed. There was an inverse relationship between low volume and high interaction, despite low volume periods coinciding with the overnight hours for many Facebook users.
Short posts of less than 50 characters were more engaging than long posts.
If a post linked to a piece of content outside Facebook, people engaged with it more if the link was to a longer article.
During 2016, images posted directly to Facebook and not through Instagram were more engaging than images posted to Facebook via Instagram.