SOCIAL MEDIA MARKING
Your Facebook page is a must-have social media presence. If Facebook was a nation, it
would be the third most populous nation in the world behind China and India. And if you
think Facebook is only for young people, keep in mind the fastest-growing demographic
is women aged 35-64.
The key to social media is consistency and staying familiar in peoples minds. It’s not a
quick sale process. It’s all about nurturing your audience and building trust by offering
value rather than using your platform as a sales channel by bombarding them with ads
Content marketing is an effective way to achieve this which involves posting informative,
useful or funny content from around the web loosely related to your business to provoke
emotion and interaction with your page.
Any marketer will tell you that you can’t sell until you have attention or brand
recognition. Content marketing is a great way to gain attention, trust and recognition.
The idea of content marketing is to provoke emotion and interaction with the content.
The more interaction your page gets the more Facebook gives priority to your posts in
their news feed algorithm and the more people see it.
Variety is also key. We post out a combination of articles, videos, bespoke branded
inspiration quotes, contests, gifs and promotions.
There are over 2 billion monthly active users on Facebook. Thus, some of your potential
customers are definitely using it too. With Facebooks organic (free) reach on the decline it
means it’s ever more worth while paying for adverts.
Facebook offers the greatest targeting options ever. Notably, you can reach people not just
by location (countries, counties, cities and even post codes), gender and age, but also by
millions of interests, behaviours, life events, and many other descriptions. Facebook have
a colossal amount of data on its users making it a marketers dream.
Lead gen ads can be used with powerful results to generate highly targeted local broker
leads. The budget for these ads is on top of the management fee and can be discussed.
• Regularly create and post beautiful imagery to your profile with an aesthetic that
aligns your business’s ethos and branding.
• Curate content inc interesting / informative /funny articles from around the web.
• Create branded inspirational / funny quotes
• Regularly post photos of company new stories / staff stories.
• Run paid ad campaigns.
• Create video promotional ads /cover video
• Direct traffic to website
Across the globe, there are over 1 billion Instagrammers — more than 500 million of
who use Instagram every single day, sharing an average of 95 million photos and videos
Those are huge numbers. And no matter who your audience is — age, gender, occupation,
anything — you’ll be sure to reach them through Instagram.
Instagrammers like to connect with brands.
Research shows that brands enjoy a number of distinct benefits and advantages on the
•Instagram, brands enjoy regular engagement with 4 percent of their total followers. On
networks like Facebook and Twitter, engagement is less than 0.1 percent. (source:
•70% of Instagram users report having looked up a brand on the platform (source:
•62% of users follow a brand on Instagram (source: Iconosquare)
•Only 36 per cent of marketers use Instagram, compared to 93% of marketers who use
Facebook (source: Selfstartr)
Social media has been proven to influence purchase decisions.
The strategy for Instagram is to find the right mix of content your audience will soak up –
and buy from you – without the need for a hard push or sales pitch.
Post of a mix of content daily including:
•Viral culture-related content
•Personal brand posts