Experts in:

SOCIAL MEDIA MARKING

 

 

Facebook

Your Facebook page is a must-have social media presence. If Facebook was a nation, it

would be the third most populous nation in the world behind China and India. And if you

think Facebook is only for young people, keep in mind the fastest-growing demographic

is women aged 35-64.

 

Content Marketing

The key to social media is consistency and staying familiar in peoples minds. It’s not a

quick sale process. It’s all about nurturing your audience and building trust by offering

value rather than using your platform as a sales channel by bombarding them with ads

and promos.

 

Content marketing is an effective way to achieve this which involves posting informative,

useful or funny content from around the web loosely related to your business to provoke

emotion and interaction with your page.

Any marketer will tell you that you can’t sell until you have attention or brand

recognition. Content marketing is a great way to gain attention, trust and recognition.

The idea of content marketing is to provoke emotion and interaction with the content.

The more interaction your page gets the more Facebook gives priority to your posts in

their news feed algorithm and the more people see it.

Variety is also key. We post out a combination of articles, videos, bespoke branded

inspiration quotes, contests, gifs and promotions.

 

Facebook Ads

There are over 2 billion monthly active users on Facebook. Thus, some of your potential

customers are definitely using it too. With Facebooks organic (free) reach on the decline it

means it’s ever more worth while paying for adverts.

Facebook offers the greatest targeting options ever. Notably, you can reach people not just

by location (countries, counties, cities and even post codes), gender and age, but also by

millions of interests, behaviours, life events, and many other descriptions. Facebook have

a colossal amount of data on its users making it a marketers dream.

Lead gen ads can be used with powerful results to generate highly targeted local broker

leads. The budget for these ads is on top of the management fee and can be discussed.

 

Facebook Overview

• Regularly create and post beautiful imagery to your profile with an aesthetic that

aligns your business’s ethos and branding.

• Curate content inc interesting / informative /funny articles from around the web.

• Create branded inspirational / funny quotes

• Regularly post photos of company new stories / staff stories.

• Run paid ad campaigns.

• Create video promotional ads /cover video

• Direct traffic to website

 

 

 

 

Instagram

Across the globe, there are over 1 billion Instagrammers — more than 500 million of

who use Instagram every single day, sharing an average of 95 million photos and videos

per day.

Those are huge numbers. And no matter who your audience is — age, gender, occupation,

anything — you’ll be sure to reach them through Instagram.

Instagrammers like to connect with brands.

Research shows that brands enjoy a number of distinct benefits and advantages on the

network:

 

•Instagram, brands enjoy regular engagement with 4 percent of their total followers. On

networks like Facebook and Twitter, engagement is less than 0.1 percent. (source:

Forrester)

•70% of Instagram users report having looked up a brand on the platform (source:

Iconosquare)

•62% of users follow a brand on Instagram (source: Iconosquare)

•Only 36 per cent of marketers use Instagram, compared to 93% of marketers who use

Facebook (source: Selfstartr)

Social media has been proven to influence purchase decisions.

The strategy for Instagram is to find the right mix of content your audience will soak up –

and buy from you – without the need for a hard push or sales pitch.

 

Instagram Overview

Post of a mix of content daily including:

•Branded quotes

•Viral culture-related content

•Educational posts

•Personal brand posts

•Ads

 

 

 

 

 

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