The world needs more emojis. Ever since emojis became a cultural phenomenon, tech companies have been working together to add new smileys, animals and objects. And the Unicode consortium just published this year’s list of new emojis.
Birthdays are key events for bars, venues and restaurants, for both the celebrating individual and their friends. As such, it makes sense to try and target ad campaigns based on birthdays, which is why Facebook introduced birthday targeting.