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March 22, 2018

Instagram  isn’t quite bringing back the chronological feed but it willshow more new posts and stop suddenly bumping you to the top of the feed while you’re scrolling. “With these changes, your feed will feel more fresh, and you won’t miss the moments you care about” I...

February 6, 2018

Birthdays are  key events for bars, venues and restaurants, for both the celebrating individual and their friends. As such, it makes sense to try and target ad campaigns based on birthdays, which is why Facebook introduced birthday targeting.

You can use birthday t...

February 2, 2018

Why? Because sales happen in a holistic ecosystem. And without a Facebook ad strategy that respects the ecosystem, your ads are set-up to fail from the start.

THIS STRATEGY SYSTEM OF RUNNING ADS INCLUDES THREE KEY PHASES: CONNECT. COMMIT. CLOSE. 

The stratedgy is a...

January 12, 2018

Facebook has deprioritised business and media content in the newsfeed to add a renewed importance to the family and friend posts that originally helped build the social network. Publishers dependent on Facebook for traffic will need to reassess their strategy. Mark Zuc...

November 23, 2017

What is Bitcoin?

The controversial digital currency Bitcoin has soared in value and is now worth more than a nugget of gold.

As it stands on November 23rd, a single Bitcoin is valued at £6,145 while a troy ounce of gold is worth £973. Here's the lowdown.

Bitcoin is a...

November 8, 2017

FACEBOOK COVER VIDEOS ARE HERE!

Update: Facebook Cover Videos are back and available to about 80% of our pages as of today (6/16)! We talked to Facebook about the cover videos feature and they told us that the development team’s test is progressing well and they will co...

October 25, 2017

1. Bio

Your bio is the first thing people will look at on your profile so you need to make sure you make the most of your character limit here. Make it look clean with line breaks and include emojies to make it more engaging. Don’t make your bio about you.

Everyone on on...

August 9, 2017

What are Facebook’s most recent, most engaging posts?

To answer this question, BuzzSumo analyzed more than 800 million posts from 2016. They looked at overall engagement, and at shares, likes and comments separately.

Here are their findings:

  1. Questions, images, and vid...

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